CHIVAS REGAL - I RISE WE RISE

Role: Post Producer

The "I Rise, We Rise" project for Pernod Ricard is a truly captivating and inspiring journey that follows the remarkable story of the artist Benson (also known as BNXN) in a series of three engaging episodes, each around 7 minutes long. This project goes beyond the surface of music, offering a deeper look into the creative forces that have shaped Benson's ascent to stardom, and the friendships that have fueled his success.

In the first episode, we get an intimate glimpse into Benson's collaboration with his friend "Sore," the brilliant artist behind the striking artwork of his albums. It’s fascinating to see how their creative synergy has shaped not just the visual identity of Benson's music, but also the way it connects with fans. The second episode brings us into the dynamic world of music video creation, as Benson teams up with "TG Omori," the visionary director responsible for his iconic music videos. Their partnership reveals the magic of bringing sound to life visually and underscores the power of creative collaboration.

The third episode is a beautiful collective narrative of how Benson, along with his talented friends and collaborators, has risen to the top of the game. It is a celebration of resilience, friendship, and the relentless pursuit of dreams—a perfect embodiment of the project’s theme, "I Rise, We Rise."

Alongside the main episodes, the campaign also includes stunning DOOH (Digital Out-Of-Home) displays, impactful cutdowns, a captivating trailer, and vibrant key visuals that perfectly complement the storytelling. This multifaceted approach not only showcases Benson’s story but also brings it to life in a way that resonates deeply with the audience, making it a memorable and uplifting experience.

Overall, "I Rise, We Rise" is a beautifully crafted project that truly reflects the spirit of rising together, making it a perfect fit for the Pernod Ricard ethos. It’s more than just a series—it's a celebration of creativity, collaboration, and the power of community in achieving greatness.